(NASDAQ:NVDA) self-driving car push with partnership to Increase Safety of Self-Driving Vehicles
(NASDAQ:NVDA) self-driving car push with partnership to Increase Safety. The company has announced forming a strategic partnership with ZF and HELLA. The partnership will deliver AI technology with the New Car Assessment Program (NCAP) safety certification to be developed for mass deployment of self-driving vehicles. The agreement is non-exclusive.
ZF, one of the automotive industry’s largest suppliers, and HELLA, a leading tier 1 supplier of camera perception software and sensory technologies, will provide consumers with a self-driving system that integrates front camera units, as well as supporting software functions and radar systems.
Through NVIDIA’s DRIVE PX AI Platform, the partnership is looking to produce the highest NCAP safety ratings for passenger cars alongside addressing commercial vehicle and off-highway applications. NVIDIA DRIVE PX offers both NCAP safety and self-driving capabilities on a single platform ready for production.
DRIVE PX will enable ZF and HELLA to develop software for scalable systems starting from modern driver assistance systems that connect their advanced imaging and radar sensor technologies for autonomous driving functionality.
“Creating a self-driving car is one of society’s most important endeavours — and one of the most challenging to deliver,” said Jensen Huang, founder and CEO, NVIDIA. “Our work with ZF and HELLA will bring AI self-driving solutions that include NCAP safety for millions of cars worldwide.”
Dr. Rolf Breidenbach, CEO at HELLA KGaA Hueck & Co., stated: “Combining our expertise in front camera perception software and radar sensor technologies with NVIDIA’s expertise in deep learning hardware and software will drive technological developments for broad adoption of self-driving capabilities across many transportation segments.”
CEO of ZF Friedrichshafen AG Dr. Stefan Sommer said: “We are building up a powerful ecosystem step by step. Earlier this year ZF became the first supplier to adopt NVIDIA AI technology for cars and commercial vehicles in the ZF ProAI box. Just a few days ago HELLA and ZF joined forces in a non-exclusive partnership, and now together we are partnering with NVIDIA to make our roads safer and to support the development of autonomous driving functions.”
ZF is a global leader in driveline and chassis technology, as well as active and passive safety technology, with a global workforce of about 137,000 with approximately 230 locations in some 40 countries.
HELLA develops radar technology, NCAP detection core software, as well as testing services to automakers and tier 1 suppliers, with about 36,000 employees with approximately 125 locations in some 35 countries.
Nvidia Corporation focuses on personal computer (PC) graphics, graphics processing unit (GPU) and also on artificial intelligence (AI). The Company’s operates through two segments: GPU and Tegra Processor. The Company’s GPU product brands are aimed at specialized markets, including GeForce for gamers; Quadro for designers; Tesla and DGX for AI data scientists and big data researchers; and GRID for cloud-based visual computing users. The Company’s Tegra brand integrates an entire computer onto a single chip, and incorporates GPUs and multi-core central processing units (CPUs) to drive supercomputing for mobile gaming and entertainment devices, as well as autonomous robots, drones and cars. The Company’s processor has created platforms that address four markets: Gaming, Professional Visualization, Datacenter, and Automotive. The Company’s offerings include NVIDIA DGX AI supercomputer, the NVIDIA DRIVE AI car computing platform and the GeForce NOW cloud gaming service.
NVIDIA‘s (NASDAQ: NVDA) invention of the GPU in 1999 sparked the growth of the PC gaming market, redefined modern computer graphics and revolutionized parallel computing. More recently, GPU deep learning ignited modern AI — the next era of computing — with the GPU acting as the brain of computers, robots and self-driving cars that can perceive and understand the world. More information at http://nvidianews.nvidia.com/.